The Rise of D2C in India: Revolutionizing How Brands Reach Consumers
Introduction The Indian retail sector is undergoing a seismic shift. While traditional brick-and-mortar stores and e-commerce marketplaces still dominate, Direct-to-Consumer (D2C) brands are rapidly emerging as the new retail powerhouses. By bypassing intermediaries and selling directly to customers, D2C brands are reshaping how products are marketed, distributed, and consumed in India. From...
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