The Role of Functional Beverages in the Canada Kombucha Market
While traditional kombucha is prized for its probiotic benefits, a new category is stirring up the beverage space—hard kombucha. With added alcohol content, these drinks blend the appeal of a fermented health drink with the buzz of a light alcoholic beverage. Canada kombucha market players are now experimenting with alcohol-infused kombucha to attract younger, adventurous drinkers seeking...
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