The global Cross TV and Over the Top (OTT) TV market, indicating that it is projected to increase from USD 59.67 billion in 2020 to USD 168.81 billion by 2028, at a compound annual growth rate (CAGR) of 14%. This growth is attributed to several factors, including the ubiquity of on-demand viewing and the convergence of linear TV with internet connectivity. These advancements have...
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