Marketing to AI Agents is the Future – Research Shows Why:...

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2026-02-04 09:36:38 -

Marketing to AI Agents is the Future – Research Shows Why: Market Study Report

Introduction Marketing is shifting from human-only communication to a dual-audience model where AI agents increasingly act on behalf of users. These agents search, evaluate, filter, and recommend products and services, often shaping decisions before a human even engages. As AI assistants and autonomous agents become embedded in browsers, enterprise software, and commerce platforms, brands must...

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