Cultural Drivers of the Beer Market
The social identity of the Beer Market is undergoing a radical transformation as the category becomes more inclusive and diverse. A sample of 1,200 respondents was surveyed across Tier 1, Tier 2, and Tier 3 cities in China to ensure geographic and demographic diversity. Respondents were segmented by age group (18–24, 25–34, 35–49, 50+), gender, and income levels to accurately...
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