What Is Google Ad Manager (GAM) & How It Differs From Google Ads Google Ad Manager (GAM) is an enhanced ad management platform primarily used by publishers. Publishers are proprietors of websites, app owners, or media companies who are interested in selling ad spots on their property. Google Ad Manager, formerly called DoubleClick for Publishers, assists publishers with managing, scheduling, and delivering as well as tracking advertisements on their websites and apps. It is a platform that integrates the functionality of an ad server and ad exchange. For more details you can visit our site https://adhookmedia.com/what-is-google-ad-manager-gam-how-it-differs-from-google-ads/