The Hidden B2B Buyer: Intent Data Leads in 2026

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2026-02-25 04:11:33 -

The B2B Buyer Has Changed. Has Your Strategy? There was a time when a B2B sales rep could cold-call their way to a full pipeline. That era is over. In 2026, the modern B2B buyer moves through as much as 70 to 80 percent of the purchasing journey before ever reaching out to a vendor. They research, compare, read reviews, consume content, and form strong opinions long before they raise their...

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