I'm in the middle of searching for a web design partner for a fairly complex project, and I'm finding it impossible to separate genuine expertise from good marketing. Every agency site has the same claims—"award-winning," "global," "industry leaders"—but when I dig into their portfolios, most look like they were built from the same template. Does anyone have a reliable way to find agencies that actually have the skills they claim? I'm looking for firms with real depth in UX strategy and technical execution, not just pretty homepage designs.