Real-Time CX That Converts: How Nearshore Live Chat Support Drives...

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2026-03-30 14:30:41 -

Real-Time CX That Converts: How Nearshore Live Chat Support Drives Engagement and Sales

Live chat began as a support channel, a way to handle customer service inquiries without the overhead of a phone call. It has become something more commercially significant: the primary intervention point between a customer's purchase intent and the completion of a transaction. The customer who pauses at checkout with a question about a return policy is not primarily a support event; they are a...

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