Marketing to the 95%: How to Win Buyers Before They Enter the Funnel

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2026-04-09 05:29:02 -

In B2B marketing, most strategies are built around capturing demand—targeting prospects who are actively searching for solutions. However, this approach overlooks a critical reality: only a small percentage of buyers are ready to purchase at any given time. The majority—often referred to as the “95%”—are not yet in the market. Winning in today’s...

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