Functional Coffee: The Next Frontier for the Japan RTD Market

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2026-04-28 05:51:36 -

The Japan Ready-to-Drink Coffee Market is rapidly evolving beyond its traditional role as a simple energy booster. In 2026, the market is being flooded with "functional" coffee drinks that aim to solve specific consumer problems, ranging from digestive health to stress reduction. Japan has a long history of "FOSHU" (Food for Specified Health Uses) products, and coffee is the latest category to...

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