Business Case and ROI: A symbiotic relationship

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2026-05-08 11:31:44 -

A business case is like a sales pitch. How? Well, it is broadly similar. Both are aimed at persuading an audience. The key difference is that a sales pitch tries to convince someone to buy a product or service, while a business case tries to convince stakeholders that a particular decision, investment, or course of action is worth approving. Its goal...

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