Can an astrology app development company build personalized horoscope features?
Yes, but most of them aren't actually doing it. They're faking it.
There's a version of "personalised horoscope" that means you typed in your birthday, and now the app calls you a Scorpio instead of just "user." That's not personalisation. That's a mail merge. And honestly, a lot of what's on the market right now isn't much more than that.
The apps that are pulling real users, real retention,...
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