Why Some Pharma Franchise Businesses Fail to Grow Despite India's Expanding Pharma Market
India's pharmaceutical industry is expected to continue growing, with industry estimates projecting revenue growth of around 7–9% in FY26. Yet many pharma franchise businesses struggle to achieve consistent growth, even while demand for medicines continues to rise. Growth Is Not the Same as Market Opportunity One of the biggest misconceptions in the pharma franchise industry is that a...
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