How Companies Can Measure the Success of Their Public Relations...

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2026-06-10 05:19:47 -

How Companies Can Measure the Success of Their Public Relations Efforts Beyond Media Coverage

Introduction Numerous organizations spend a lot of effort in public relations and use one metric to judge results: the quantity of media coverage. Earned media is a good indicator, and it reflects only part of the impact of strategic communication. In this dynamic market like Dubai, where all businesses are competing with each other at a top level, maintaining good public relations is one of...

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