The Hidden Market: Why Used Tractor Resale Value Dictates India’s Tractor Sales by Horsepower
Conventional wisdom suggests that new tractor sales are driven by crop prices or monsoon forecasts. While those factors matter, a deeper, more structural driver exists beneath the surface: the performance of the used market. In India, a farmer’s decision to buy a new tractor is heavily contingent on how much they can sell their old one for. This creates a fascinating feedback loop...
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