Skill vs Network: What Makes a B2B Sales Agent in India Truly...

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2026-06-22 13:04:27 -

Skill vs Network: What Makes a B2B Sales Agent in India Truly Effective?

The debate around skill vs network in B2B sales has existed for years, but in today’s Indian market, it carries more weight than ever. Not because the answer has become simpler, but because the stakes have become higher. India’s B2B landscape is no longer slow-moving or relationship-dependent in the traditional sense. With over 7.47 crore MSMEs contributing nearly 31.1% to the...

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