Beyond the OTAs: Advanced PPC Targeting Strategies to Drive Direct...

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2026-07-13 06:43:31 -

Beyond the OTAs: Advanced PPC Targeting Strategies to Drive Direct Hotel Bookings with Ease My Hotel

The hospitality distribution landscape in 2026 is experiencing a seismic shift. While Online Travel Agencies (OTAs) like Expedia and Booking.com continue to dominate top-of-funnel discovery, their soaring commission rates—frequently scraping 15% to 25%—are eating aggressively into hotel profit margins. For ambitious hoteliers, relying solely on these third-party platforms is no...

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