Top Digital Marketing Trends Shaping K‑12 and Higher‑Ed Enrollment in 2026  
Introduction   The education sector is undergoing a digital transformation that rivals any consumer‑goods industry. According to the 2025 EdTech Market Report (Global Education Insights), 73 % of school leaders now allocate more than 30 % of their marketing budget to online channels—a 12‑point jump from 2023. Meanwhile, a National Association of Independent Schools (NAIS) survey...
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