Japanese values are changing | the allure of goods that cannot be defined by 'possession'
Japanese society is moving from material abundance to spiritual simplicity, and the traditional value system of "having more is better" is gradually fading away. People no longer consume for identity, quantity, or brand, but instead pursue values that cannot be possessed but can be deeply felt. A new type of commodity charm that transcends ownership is becoming mainstream. 1、 The Transformation...
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