The Trust Gap in Financial Marketing and How Leading Brands Close It

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2026-07-30 10:58:46 -

Financial brands have a credibility problem, and most of them know it. A consumer comparing lenders, brokers, or payment apps has been burned before, or knows someone who has, and that scepticism now shapes how every euro of marketing spend performs. This is the trust gap: the distance between what a financial brand says about itself and what a prospective customer is actually willing to...

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