How Does One Healthcare Brand Keep Its Marketing Consistent Across the Country?
Growing a brand across many locations sounds exciting until you try to keep it looking and feeling the same everywhere. One office runs out of branded pens. Another team shows up to a tradeshow with the wrong banner. A new hire gets a welcome kit that looks nothing like the one from last quarter. These small mix-ups add up, and over time they chip away at the polished image a company works so...
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