Why Online Reputation Is Critical for Schools in the Digital Age
The Shift to Digital Decision‑Making   Families no longer rely solely on word‑of‑mouth or printed brochures when evaluating educational options. A 2023 survey by the National School Public Relations Association (NSPRA) found that 78 % of parents research schools online before making an enrollment decision, and 62 % say online reviews influence their final choice. Simultaneously, a Pew...
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