Even the exact EA Sports FC branding isn't an unexpected
EA's breakup with FIFA isn't anything new. The gaming giant publicly acknowledged that it had been "reviewing our naming rights agreement with FIFA" in October, amid reports of clashes over the cost of licensing and exclusivity Madden 23 Coins. The February report also suggested that Wilson claimed to EA staff that its FIFA license had "precluded our the ability in the areas where players are...
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