The Trouble Is I Don't Know Which Half
The most well-known marketing phrase ever Is it still relevant? John Wanamaker (1838-1922) was an extremely prosperous United States merchant, religious leader, and politician who was regarded by some as a "pioneer in the field of marketing". He founded one of the very first profitable department stores in the United States, which grew to 16 stores, and then become part of Macy's. He is...
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