8M Views in Days: Why Brands are Desperately Hiring 'Cool' Gen Z Employees to Go Viral on TikTok
Credit: Composite; @janeaustencentre / @fyfieldmanor / @northumberlandzoo / TikTok
A viral sensation has taken over TikTok, with Gen Z employees scripting their company's social marketing videos. One such video, featuring a white-haired employee at Northumberland Zoo, has racked up nearly 8 million views and over 1 million likes. The employee creates a "Gen Z hand heart" alongside his...
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