The Law of Line Extension - There Is an Irresistible Pressure to Extend the Equity of the Brand
If disregarding any of the laws of showcasing was a culpable offense, a huge piece of corporate America would be in prison. By a long shot the most disregarded law of promoting is the law of line expansion. What's considerably more detestable is that line expansion is a cycle that happens constantly with practically no cognizant exertion with respect to the enterprise. Like a storeroom or work...
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