How Branded Keywords Drive Up CPCs in Google Ads?

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2024-11-05 10:00:52 -

In today’s competitive digital landscape, capturing customer attention is more challenging than ever. As a result, PPC marketing strategies are essential for driving traffic, but they often come with increasing costs. As more businesses invest in PPC, cost-per-click (CPC) rises. This blog delves into the importance of branded keywords, why CPCs are climbing, and how to optimize campaigns...

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