Powering Up Your MOFU Sales Strategy In the fast-paced Infotech industry, effective lead nurturing in the middle of the funnel (MOFU) is key to converting potential customers. Leads in the MOFU stage are aware of your brand and have shown interest, but they need additional information, guidance, and a persuasive nudge to consider making a purchase. Optimizing your MOFU sales strategy is about leveraging targeted...
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