Why the 2024/25 Rose Parade Is a Must-See for First-Time Visitors First-time visitors will be delighted to know that the Rose Parade has been a part of Pasadena's New Year celebration since 1890. The event was initially organized to showcase the beauty of Southern California’s flowers and warm weather. Now, it's a world-renowned event with international significance, with crowds gathering to see the grand floats, hear the lively music, and celebrate the...
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