Data: A Double-Edged Sword for Customer Experience

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2025-01-08 10:33:58 -

Data has undeniably revolutionized how businesses operate, offering invaluable insights into customer behavior, preferences, and needs. However, while data holds immense potential to enhance customer experience (CX), it can also inadvertently have a detrimental impact. How Data Can Negatively Impact CX: Data Silos: When data is fragmented across different departments or systems, it...

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