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Denmark's smart home market is rapidly expanding, driven by the nation's increasing digitalization and higher average household income. As digital technologies become more integrated into daily life, Danish consumers are increasingly turning to smart home solutions that offer enhanced convenience, connectivity, and control. The country's strong digital infrastructure and high internet penetration further support the adoption of smart home devices. Additionally, higher disposable incomes enable consumers to invest in advanced home automation technologies like robotic vacuum cleaners, enhancing the demand for smart home solutions. Despite the growth, security concerns regarding the vulnerability of interconnected systems remain a challenge, requiring ongoing solutions to protect residents' privacy and security.