?? ??? ?? ??????????? ???????? ???????? ?????????? ??? ?????? ?????????????

Spain's digital marketplace sector is experiencing robust growth, spurred by the expanding e-commerce landscape in the region. As internet penetration and smartphone adoption rise, more consumers are turning to online platforms for shopping, fueling the demand for digital marketplaces. With the number of e-commerce users in Spain expected to increase by 25% by 2025, businesses are leveraging these platforms to reach a wider audience. However, cybersecurity risks, including data breaches and fraud, undermine consumer trust and hinder the market's growth. Consumers' fears about privacy violations and financial harm discourage online transactions. Despite these challenges, the adoption of augmented reality (AR) and virtual reality (VR) technologies offers digital marketplaces a promising opportunity to captivate users with immersive, interactive shopping experiences, further driving market development.