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Norway’s digital marketplace market is expanding rapidly, driven by remarkable internet penetration and high participation in online shopping. Nearly the entire population is online, with 92% of Norwegians shopping digitally, creating a favorable environment for the growth of digital marketplaces. Despite this growth, cybersecurity threats, including data breaches and fraud, are key barriers, eroding consumer trust and impeding further market expansion. However, the integration of Augmented Reality (AR) and Virtual Reality (VR) technologies into digital marketplaces presents a promising opportunity to enhance user experience and drive engagement.