?????????? ???????? ??? ??????? ?????? ???????? ??????? ??????? ??????????? ??????

The Asia-Pacific digital marketplace market is experiencing significant growth driven by rapid digitalization and technological advancements. Key countries like China, India, and South Korea are leading the charge with innovative digital infrastructures, enabling broader access to online platforms. While the expansion of digital marketplaces is supported by factors such as increased internet penetration and smartphone adoption, concerns over cybersecurity and privacy breaches threaten consumer trust, presenting a challenge to market growth. Nonetheless, technological improvements in payment systems and security are opening up new opportunities for businesses and consumers in the region.