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India's rapidly expanding population is a key driver behind the burgeoning digital marketplace sector, offering vast opportunities for businesses to meet diverse consumer needs. With the country now the most populous in the world, the digital marketplace is set to cater to an ever-growing demand for online products and services. However, concerns around cybersecurity, such as potential privacy breaches and financial risks, pose barriers to the market’s growth, as consumers hesitate to engage with online platforms. Additionally, data breaches and fraudulent activities tarnish the reputation of digital marketplaces, reducing overall trust. Nevertheless, the integration of AR and VR technologies is poised to enhance consumer experiences, offering immersive, interactive shopping opportunities that could further stimulate market growth.