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The expansion of Taiwan's e-retail sector is driving the growth of its digital marketplace, offering centralized platforms for consumers to access a variety of products. However, consumer trust issues and cybersecurity threats pose significant barriers to further growth. As consumers become hesitant to engage with platforms due to privacy and security concerns, digital marketplaces face obstacles. On the positive side, the integration of AR and VR technologies holds promise for improving the shopping experience by providing more interactive and immersive environments, further boosting market potential.