SMS vs. WhatsApp Marketing: Choosing the Best Strategy

added blog IT, Cloud, Software and Technology

2025-02-21 12:35:05 -

Introduction Imagine a local cafe trying to connect with its customers. They send out an SMS blast announcing a special discount on their signature coffee. A few minutes later, they posted the same announcement on WhatsApp, complete with mouthwatering images and a direct link to order online. While the SMS reaches a broad audience instantly, it cannot engage. Customers may read the message but...

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