Organic Search vs. Paid Search: What's the Difference?

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2025-03-11 12:26:50 -

Your business has a professional website with a clear call to action, but how do you attract customers? To attract web traffic through search engine marketing, you can choose from two main categories. Category 1: Paid Search, also known as Search Engine Marketing (SEM) and Pay Per Click (PPC). Category 2: Organic Search Engine Optimization (SEO), which uses conventional strategies...

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