PPC and CPC: The Difference in Digital Advertising for 2025

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2025-03-12 07:54:45 -

Introduction: PPC and CPC In the world of digital advertising, two terms often create confusion: PPC (Pay-Per-Click) and CPC (Cost-Per-Click). While these acronyms are closely related, they serve different purposes and represent distinct aspects of online advertising. For marketers, business owners, and advertisers, understanding the difference between PPC and CPC is critical for optimizing...

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