The Art of Link Placement: Why Where Your Link Sits Matters as Much as Where It Comes From
Most conversations about link quality focus on the website hosting the link. Its authority. Its relevance. Its traffic. All of that matters enormously. But there is another dimension of link quality that gets far less attention.
Where exactly within the content does the link sit? And what does the surrounding content say?
Context Is a Quality Signal
Google does not just evaluate the...