Great Pet Food Deserves Great Packaging
Nobody picks up a bag of dog food thinking about the packaging itself. They are thinking about their pet, and whether what's inside is worth buying. But that bag is the first thing a hand actually touches, and a shopper has already formed an opinion about the brand before the pet ever gets a bite.
A pet food pouch is working two jobs at once. It has to win the shelf in a few seconds, and then...