Introduction
If you're an advertiser in India, you're probably feeling the pinch of rising Google Ads costs. Over the past year, the average cost-per-click (CPC) for Google Ads in India has gone up by 17% - from ₹28 in April 2023 to ₹32.75 as of this month. And the trend shows no signs of slowing down.
This price increase is part of a global phenomenon. Across the world, the average CPC for...
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