Insurance Industry Email Lists vs LinkedIn: B2B Outreach ROI Benchmark | InfoGlobalData
Introduction
B2B insurance marketers face a familiar question: Should outreach budgets prioritize email campaigns built on a verified insurance contact database or focus more heavily on LinkedIn prospecting? The answer is increasingly data-driven rather than opinion-based. According to HubSpot's 2025 State of Marketing Report, email marketing continues to rank among the highest ROI digital...