There was a time when marketing meant a print ad, a billboard, or maybe a radio spot if a company had a bigger budget. That was it. Today, marketing looks completely different. It is about experiences, relationships, and the moments a brand creates that people actually remember. Watching a company move from one era to the other is a great way to understand how much the industry has changed....
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Picture a small print shop in Massachusetts back in 1910. No computers, no internet, just a handful of people trying to help local businesses get their name out into the world. Now fast forward to today. That same company is still standing, still growing, and just landed a spot among the top names in its entire industry. That is the story of Grossman Marketing Group, and it is one worth...
Sarah runs marketing for a mid-sized tech company in Austin. Last spring, she handed out plain black pens at a regional trade show. Nobody remembered her booth. This spring, she tried something different. Attendees walked away with a sturdy insulated mug wrapped in custom packaging that matched her brand colors exactly. Three months later, people still messaged her on LinkedIn to say they use...
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The promotional merchandise industry is full of companies competing for attention, but not many build the kind of steady, decades-long reputation that fleet business products earned in Connecticut. Understanding what set this company apart offers a useful window into what actually separates a lasting business from a forgettable one in this industry.
A Narrow, Well-Defined Focus
Most...
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If you run a business in Connecticut and you rely on printed forms, custom envelopes, or promotional items to keep daily operations running smoothly, you may already be familiar with fleet business products. For decades, this East Hartford company has built a reputation for supplying financial firms and other businesses with the printed materials and promotional items they depend on. Today,...
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Novocure is a publicly traded medical device company. That means its brand shows up in front of very different audiences at the same time, often within the same week. Doctors see its materials at medical conferences. Employees see its materials during onboarding and everyday work. Shareholders and investors see its materials during quarterly meetings and annual reports. Each of these groups...
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Picture a warm Saturday afternoon. Kids are running through sprinklers, families are setting up coolers at the park, and someone at a company picnic just handed out branded sunglasses that everyone actually wants to wear. That is the magic of summer. People are outside, relaxed, and open to trying new things. For businesses, this season is one of the best times of the year to get a brand...
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Think back to any event you attended in the past year. Chances are you remember how it felt more than what was said on stage or printed on a flyer. Feelings and small moments stick in our minds far longer than facts do. This is exactly why onsite gifting experiences have become such a useful tool for event planners who want their event to actually be remembered.
A regular giveaway table rarely...
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Why Does Design Consistency Matter?
Every business wants customers to recognize its brand wherever they see it. That becomes difficult when logos, colors, fonts, or messages change from one place to another. A business card, product package, website, and social media post should all feel connected.
When branding looks different across channels, customers may question whether they are dealing...
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Growth in the print and promotional products industry often comes through strong partnerships and thoughtful expansion. Businesses that combine experience with broader service capabilities are better positioned to support customers across changing markets.
Grossman Marketing Group recently expanded its presence in Connecticut through the acquisition of a respected regional company. The move...
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Have you ever looked at a Halloween costume and wondered, "How did they make that scar look so real?" Maybe you watched a movie and thought an actor really had a broken nose. It feels like a magic trick, but it is not. The answer is much simpler than most people think. There is one small secret that helps create many of those realistic skin effects. That secret is modeling wax.
Clue #1: It's...
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A company attends a trade show with hundreds of promotional products. By the end of the day, every item is gone. The team feels happy because everything was handed out. It looks like a successful event. But a few weeks later, an important question remains. Are people still using those branded giveaways, or did they throw them away after leaving the event? The real value of branded merchandise...
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