How FMCG Brands are Winning Rural Markets with Sales Force Automation
Selling in ‘Rural India’ is not as simple as selling in ‘Urban India’. It’s not just a statement, it’s the hard, but bitter truth mostly every new FMCG brand overlooks. Picture this: You're a sales manager at a FMCG company. Your urban markets are doing okay, but growth is slowing down. So you talk with your boss, he tells you that rural India is where the...
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