Why FMCG Brands Need GPS-Integrated Sales Force Automation for Better Outlet Coverage
If you look around your home, you’ll find dozens of FMCG (Fast-Moving Consumer Goods) products—biscuits, soaps, shampoos, soft drinks, detergents, and more. These are everyday essentials that people buy frequently. Because of this, FMCG companies have one big challenge: reaching thousands of retail outlets regularly and making sure every shop is properly stocked. But here’s...
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