What It Actually Takes to Fill a Stadium for a Corporate Product Launch.
Nobody tells you upfront how many things can go wrong when you put twenty thousand people in a stadium for a corporate product launch. The list is long. Genuinely write-it-on-the-wall long. And the people who've done it before don't talk about it much because the horror stories get buried under the fact that when it works, it's one of the most extraordinary things a brand can do for itself....