AI Personalization vs. Standard Outreach: Real Estate Email...

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2026-08-13 08:02:21 -

AI Personalization vs. Standard Outreach: Real Estate Email Engagement Benchmark Study | InfoGlobalData

Introduction AI is changing how marketers approach personalization, but the real estate sector illustrates why automation alone does not guarantee better engagement. The National Association of REALTORS® (NAR) reported in its 2025 Technology Survey that 46% of REALTORS® use AI-generated content, while 20% use AI daily and 22% weekly. At the same time, 39% identified social media as...

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